Danziger’s Open Days 2022, an Instagram-inspired experience

Danziger’s Chrysanthemum Open Days 2022 will showcase more than 150 chrysanthemum varieties, more than 22 novelties and more than 120 varieties from 16 diversification crops, including Paintball™ Craspedia, Golden Glory™ Solidago, Limonium, Sunflower, Aster, Skyler™ Veronica and more. The annual event, which attracts numerous growers, wholesalers, florists and floral artists, takes place from August 29 to September 2 at the company’s cutting farm in Vereda Pontezuela, Colombia.

The theme of the Danziger Open Days 2022 this year is Instagram, where our beautiful chrysanthemum varieties pop up so often. The whole concept and look & feel of the event will be Instagram-esque, just like the name: Danziger INSTAMUMS Week: INSTUMUMS = Instagram + Mums.

“Our Chrysanthemum Open Days are a very important platform for us at Danziger, allowing us to showcase our new varieties of Chrysanthemum and other crops and invite our customers to select their favorite and innovative flowers for the 2023 season. These special days are perfect to meet, exchange information and ultimately make the best strategic decisions,” said our deputy CEO, Ori Danziger.

To view our highlights for this event, click here: https://bit.ly/3OPELgH

This year, we’re making the most of the breathtaking beauty of flowers and their rainbow of colours, shapes and textures by offering our customers a great opportunity to enrich and enjoy every Instagram page with the most beautiful innovative flowers.

We invite you to come and see our excellent displays, take beautiful photos and share stories, roles and messages of your favorite species. The Danziger team will be there to offer their expertise and know-how in horticulture, and of course to help you take the best selfies in our creative and inspiring selfie booth and enrich your Instagram page with amazing vibrant photos.

Taking the concept of social media one step further, we will go live from the event on our Facebook page to share the beauty of our creations with our followers and give them an inspiring look at our vibrant highlights. After finding their favorite selfie spot, this is also a chance for visitors to have fun, laugh and go live.

Following on from last year’s great success and to help growers, wholesalers, florists and florists explore our extensive range of new chrysanthemums, we will once again be using bold color blocking and will also group all mothers of the same type together.

‘Danziger Chrysanthemums – We Grow Emotions’ describes our seven chrysanthemum lines and the emotions people feel about them. The underlying message of this slogan is that the combination of flower breeding and emotions is an important driver for great customer experiences.

We are particularly proud of seven outstanding categories of mothers: Amor™ (daisy), Pasión™ (pillow), Empatía™ (Anemone), Esperanza™ (high-petal daisies), Energía™ (santini), Felicidad™ (bud) and Inspiracion™ (spider).

Here are a few highlights of Danziger Chrysanthemum that will be featured at our Open Day event:


A glorious sun-shaped pink flower with a glowing green center, with over 7 flowers on each strong and thick stem. This beautiful chrysanthemum variety offers a higher perceived value, has a vase life of 19+ days, high cold tolerance and 1.9 cuttings per mother plant.


A beautiful flower with pure white petals and a fresh green heart, a strong stem and good foliage. This beauty that can be tinted has more than 7 flowers per stem, uniform flowering at the top with 1.7 cuttings per mother plant and a good cold tolerance.

ROMANCERO™ – We’ve expanded Danziger’s successful ROMANCERO™ variety to a series that now includes ROMANCERO™ PINK and ROMANCERO™ AMBER.


The beautiful pink color of this large flower says it all. ROMANCERO Pink is characterized by its high perceived value, high cold tolerance, good foliage, and can be used in both spray and fluff form.


This beautiful and trendy color is a surefire hit. ROMANCERO Amber can be used as a spray or fluff, has a high perceived value, good foliage and cold tolerance, complemented by a long vase life of 20+ days.


This is a truly innovative and unique variety with trendy colors, preferred by supermarkets for its abundance – more than 7 flowers per stem and a higher perceived value. If you add excellent cold tolerance to that, you have a winner.


With its bright yellow petals and fresh green core, this beautiful and attractive early flowering variety offers good volume per stem, with over 10 flowers per stem and a long vase life of 20+ days.


The trendy color and the beautiful contrast of this special variety, with a long shelf life of +20 days, more than 7 flowers per stem, a uniform flowering at the top and a sturdy stem.


Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers throughout the supply chain achieve extraordinary success.

Powered by one of the flower industry’s largest R&D departments, and with advanced propagation facilities and nurseries in Israel, Guatemala, Kenya and Colombia, Danziger supplies top quality vegetative material to approximately 1,000 customers in more than 60 countries.

Danziger manages hundreds of varieties under plant breeder’s rights. Through partnerships with growers, Danziger is constantly exploring new ways to capture the imagination of the market while staying true to its roots as a family business.

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: marketing@danziger.co.il

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